The continuing development of sports nutrition is not only rampant in the United States but also in other parts of the world. Sports nutrition in also of great importance is Japan.Here are some developments related to Japanese sports nutrition, specifically on heat stroke prevention, from the web site of Otsuka Pharmaceutical.1. Pocari Sweat Junior Sports ClinicThe Japan Amateur Sports Association hosted the said sports clinic for the promotion of sports nutrition to children in the country. The sports clinic was held in 11 venues, and Otsuka invited star athletes as guest instructors. Seminars are provided for the attendees, with topics such as the importance of fluid intake and ways for the prevention of heat stroke.2. Detective Konan on heat strokeJapanese children were in for a special treat when the Japanese Association of School health delivered educational videos to elementary schools featuring popular cartoon character Detective Konan. In the video, Konan discusses ways to prevent the occurrence of heat stroke. Posters related to the topic were also given out to the schools. The Konan videos have been utilized as instructional material for Japanese sports nutrition around campuses, particularly on guidance and health activities.3. National Junior High School General Athletics MeetThe sporting event, which was geared towards junior high students, was celebrated in Hokkaido under the sponsorship of the Nippon Junior High School Physical Culture Association together with other organizations. Otsuka took advantage of the gathering to promote the significance of heat stroke prevention. Electrolyte beverages were given out to attendees so that they could play sports under the hot weather.4. Otsuka Academy Public School SeminarWith the goal of spreading our information about the importance of Japanese sports nutrition, the Otsuka Academy Public School Seminar opened for elementary and junior high pupils. Topics included are the latest news on dietary and nutrition habits, and the state of the body during growth spurts. Pamphlets and videos were used by specialists to promote the significance of fluid retention during strenuous activities. The activity aroused encouraging reaction from the subjects.5. Strategies to Prevent Heat Stroke in Daily LifeOtsuka produced a video with that title to educate people working in extremely hot surroundings regarding the prevention of heat stroke. The video was edited by the Japan Industrial Safety and Health Association, and was given out to businesses all over the country. The video expounds on the importance of daily hydration, and the right amount of periods to be given to employees for exercise, rest and work. Several events have already featured the video, including the evening seminars held by the Japan Society for Occupational Health.6. Heat Stroke Prevention Research TeamOtsuka Pharmaceuticals is providing support for the activities of the said research effort of the Japan Amateur Sports Association to heighten the level of people’s awareness on the hazards on heat stroke and how to prevent it while engaging in sports or other strenuous activities. The Otsuka Saga Nutraceuticals Research Institute is an enthusiastic partner of JASA in the production and distribution of educational materials regarding heat stroke prevention.