Where Can I Find A Niche In My Passion For Exercise, Fitness, Training And Strength?
February 21st, 2010
Hello friends, Im wondering if I can find a Niche for what I love doing which is Fitness, Exercise Training and strengh and muscle increase with Nutrition. Where can I make a Niche to be off value to particular group of people? Any ideas
Vlad
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Vlad,
You should be more specific in your question- good in gets good out. Are you asking about starting a business? If so, do research- go to the library or book store. Google the terms above and see what others are doing- that will tend to tell you about the market for such things. You real key, no matter what you decide to do is TO DIFFERENTIATE YOUR SERVICE. Your passion is not enough. Also, you MUST read, The E-Myth- Michael Gerber before you attempt to do anything. Running a business “in your niche” is very different than just doing the work you love. You will automatically become an accountant, a lawyer, a manager, a secretary and oh year- a trainer.
One idea is to market to corporations- make a list of all that have fitness facilities- make a presentation and offer free training to executives for 2 weeks- get their buy in and expand to the entire corporation! You’ll need insurance and certification to do so. you’ll also need quality marketing materials and a clear outline of the services you offer.